Lessicofila dal primo dedè,
mal tollero le virgolette,
adoro i punto e virgola
e mi entusiasmo quando colgo un tra la righe.
Ho un problema
con i proverbi,
che mi paiono approssimativi,
e con le frasi fatte.
Per il resto, tutto ok.
Un po’ per gioco, un po’ per amore enigmistico,
ho chiamato il mio metodo con l’acronimo P.A.R.O.L.A. che snocciola, lettera dopo lettera, come vivo il copywriting.
Hai bisogno di un copywriting chiaro e naturale? Scrivo io in retrobottega e tu hai tutto pronto!
istinto, buon gusto e passione contano tantissimo anche se si coordinano tra loro solo se c’è metodo.
Quando manca il metodo, mancano efficacia e replicabilità dei risultati e, per un business, sono fattori necessari per dare struttura e farlo funzionare con solidità e sicurezza. Per questo, ci serve trovare, sempre, le parole giuste.
Così nasce P.A.R.O.L.A.: il metodo su cui poggio la scrittura di ogni testo e comunicazione che creo e revisiono per te.
Iniziamo? 
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