Lessicofila dal primo dedè,
mal tollero le virgolette,
adoro i punto e virgola
e mi entusiasmo quando colgo un tra la righe.
Ho un problema
con i proverbi,
che mi paiono approssimativi,
e con le frasi fatte.
Per il resto, tutto ok.
Un po’ per gioco, un po’ per amore enigmistico,
ho chiamato il mio metodo con l’acronimo P.A.R.O.L.A. che snocciola, lettera dopo lettera, come vivo il copywriting.
Hai bisogno di un copywriting chiaro e inclusivo? Scrivo io in retrobottega e tu hai tutto pronto!
Il senso è questo: se scrivi ciò che vivi, scrivi ciò che senti e pensi in chiarezza e trasparenza, senza giochetti e strategie vecchio stampo.
So che è difficile. Ci hanno insegnato a usare tecniche persuasive, a girarci intorno con la scusa della buona educazione e a comunicare in burocratese.
L’IA ci fa da specchio: prende spunto dal nostro modo di comunicare di sempre e tende a scrivere testi un filetto adulanti e rigidi o basati su claim e payoff accalappianti. Ouch! Segnale chiarissimo che è ora di correre ai ripari!
La comunicazione umana poggia su materiali preziosi: funzioni cognitive, emotive e sensoriali, neuroliguistica e rispetto per accessibilità e inclusività.
Per mestiere, con questi materiali, scrivo per te.
Se preferisci far da te, ti insegno i fondamenti di neurocopywriting e saprai sempre scrivere senza scivoloni etici relazionali (e correggere bene le bozze che ti scrive l’IA).
Per vezzo, ho dato un nome paroloso al metodo:
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